RPA adoption matures into a driver of long-term value

Robotic Process Automation is no longer a niche cost-cutting tool in the Middle East. Organisations are now leveraging it as a strategic enabler for agility, resilience, and scalable growth. While it still excels at streamlining high-volume, rules-based tasks, RPA’s real power lies in modernising legacy-heavy environments—integrating systems, reducing friction, and accelerating transformation without costly overhauls.

The future is intelligent automation, where RPA blends with AI, machine learning, and low-code platforms to create adaptive, business-wide capabilities. Success depends on disciplined process assessment, robust governance, and a clear alignment between technology and business outcomes.

Read the full article to see how RPA is evolving from efficiency tool to transformation catalyst.