Entain rewires retail betting with full GBS rollout

Entain has completed its largest digital retail upgrade to date, deploying its proprietary Group BetStation (GBS) platform across over 2,400 Ladbrokes and Coral shops in the UK and Ireland. Converting 12,000 terminals, the rollout underscores Entain’s commitment to enhancing in-shop experiences with intuitive, feature-rich tech built from extensive frontline feedback. Early results reveal a surge in betting activity, with Grand National bets up over 50% year-on-year and soccer bet builder usage doubling in six months. This multi-year transformation signals how deeply integrated, self-service digital platforms can accelerate customer engagement and redefine retail performance.

Read the full story on Entain’s retail transformation.